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above: Director Martin Scorsese directs the hunky French actor Gaspard Ulliel in a new 1 minute ad / short film to launch Bleu de Chanel, a new men's fragrance. 
Bleu de Chanel was concocted by the label's long-time perfumer Jacques Poige and the new fragrance is a cocktail of pink peppers, citrus, sandalwood, ginger, and labdanum aroma.
The star of the film, the gorgeous Gaspard Ulliel:
Designing the bottle:
The Four "Making Of" Videos
Purchase the fragrance and/ or after shave lotion here.
all images, videos and info courtesy of Chanel.
